PLACE: Creating a Waterfront Place

New Rochelle has over 9.3 miles of waterfront with great public parks, marinas, private clubs, homes and industrial areas. Most of the waterfront is built out. A few industrial and parking areas still provide the opportunity for a new kind of waterfront experience, a “Waterfront Place” for everyone in New Rochelle to enjoy.

The last major undeveloped waterfront land lies between the Main Street shopping corridor and Echo Bay. Today the 27.3 acre area includes an old cement plant, the abandoned Armory, a contaminated City Yard, a large parking lot and a sewer treatment plant. Echo Bay connects the Long Island Sound to the east and has two beautiful parks, a marina and residential neighborhoods to the north and south. But it remains undeveloped along its western edge right where it connects to Main Street.

The Boston Post Road, a regional artery linking the entire Eastern Seaboard, is also New Rochelle’s historic Main Street lined with shops, restaurants and once movie theaters and department stores.  The core walkable shopping area centered around Main Street and North Avenue is reviving and activity is extended with Monroe College to Echo Avenue. From Echo Avenue to Larchmont the Main Street shifts from walkable to car oriented with strip retail, car lots and drive-in fast food.

The opportunity exists to re-invent both Main Street and the water’s edge with a new hub of activity by creating a Waterfront Place. This can become a destination for those walking down Main Street to the water and the surrounding residential neighborhoods and a welcoming gateway to those driving into the City from Larchmont.

The Waterfront, Main Street and residential neighborhoods all converge at the City’s largest undeveloped land area. The opportunity is here to create a Waterfront Place to live, work and play. A place to take a drive, walk or ride a bicycle along the water’s edge. A place to be by the water and get out on the water in small boats. A place with shops and residences right at the water’s edge. A place where all of New Rochelle is welcome and can enjoy the expansive view of Long Island Sound. A walkable place that provides a different way to experience the water’s edge than New Rochelle’s collection of parks.

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It’s time to make plans for a Waterfront Place. To make a great plan we need your ideas. We will be hosting brainstorming sessions to gather ideas. If you can’t make the meetings, we hope you will share your thoughts in the survey section of the website.

So, what’s the process to make this happen?

  1. Help everyone understand the boundaries of the Waterfront District (see map below).

  2. Gather everyone’s ideas, goals and dreams for a Waterfront Place.

  3. Establish the range of possible uses that people would like to see built in the District.

  4. Work with everyone to shape “Form Based Zoning” to allow and encourage these uses.

  5. Assess the environmental impacts of the proposed use, density & heights in the District.

  6. Present the findings to the Community.

  7. Refine the plans and finalize the environmental review.

  8. Adopt new zoning

The community outreach process is designed to be in three phases. First, we will engage the community to understand the public’s goals and aspirations. Then with the community’s help, begin to define the zoning. The final phase of the community outreach process is to create the zoning. 



Community Zoning Secures Public Benefits

What does the new zoning provide?

  • Community Driven: An opportunity for the community to shape the area for the long-term to the neighborhoods benefit.

  • Incentivize: The New Downtown Zoning Incentivizes Developers to Fund Public Benefits like Open Space and Walkability.

  • Flexibility: Waterfront Overlay Zoning allows owners to build more flexibly in return for providing access, views, and places for public to engage the water in an attractive place to live, work and play and with new infrastructure, underground parking & a restored Armory.

  • Optional: Not a mandatory requirement, but an option for owners to participate if they are willing to enhance the community.

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Twining Properties

Twining Properties is focused on urban mixed use projects close to mass transit and located in the northeast corridor from Boston to NYC to Washington, DC. Our focus on urban mixed use green buildings at transit is to create highly sustainable walkable communities that provide our residents, tenants, guests and visitors the highest quality environment to live, work and play, to transform urban neighborhoods. While we focus on apartments with retail, we develop all product types including hotel, retail, and office in urban locations.



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Marvel Architects

Marvel Architects is dedicated to shaping public space, designing for institutional growth, and expanding economic and creative opportunities for a wide range of clients. Based in New York City, our architects and urban designers integrate the built and natural environments in every project—from infrastructure development and adaptive reuse to master planning, block building, park and waterfront design, as well as multi- and single-family housing. We apply the same meticulous attention to detail to all scales and forms, with the resulting projects and spaces earning our reputation for sensitive and thoughtful design.


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Do You Have Questions?

Try our frequently asked questions section!